Assistant Principle Bone shuts down the school newspaper because of Doug's unflattering cartoon of the school's least favorite lunch food, magic mystery meat. But all the other students love the cartoon, so they rally to get their newspaper back. Doug and Skeeter are having trouble finding a scary monster for their homemade video movie, until Mayor White creates a monster of his own with his "beautify Bluffington" campaign, which was inspired by Doug's Mom.