Designed by Dieter Rams in 1956, the Braun Phonosuper SK55 won the 10th Milan Triennale prize in 1957. It was the first time it had been awarded to a German-designed object: German manufacturing had a reputation for quality rather than good looks. The Phonosuper did away with the idea that German design was ugly and boring. Its designer, Dieter Rams, started a vogue for right-angles and monochrome and became the leading light of the Ulm Design School, whilst German household objects soon outstripped the previous generation of pioneering American designs.