After three straight 5-11 seasons – the worst stretch of Dallas Cowboys football since the 1960s – Jerry Jones made a bold move to reel in a big fish. Bill Parcells, two-time Super Bowl championship coach with the New York Giants, left the TV studio in 2003 for his latest reclamation project: America’s Team. The result was a Cinderella playoff season, a major culture change and an unlikely partnership between two powerful personalities.