Dressed in various guises David presents the most staggeringly, compellingly awful adverts ever to grace television. From a library of advertising lows, these commercials fall into an array of aptly-named categories including 'Ad's You'd Never Get Away with Today' from an era when sexism seemed perfectly acceptable - 'be a good little Maxwell House wife' - to 'Fragrance Ads That Stink', 'Sports Stars Who Should Have Stuck to Their Day Job' and 'Pro Smoking Ads' - 'what cigarette do you smoke Doctor?'. From 'Top 10 Unmiraculous Products', including the Euro Club - a handy hollow club for when you're caught short on the golf course - to 'Most Pitiful Acting in an Ad' and public information films that reflect the dated attitudes of the 50s, 60s and 70s, there is a whole lot of hilarity in this two-hour special.
David Walliams continues to celebrate the moments so bad they're entertaining; this time focusing on cinema. David guides viewers through the worst movie star accents, the least erotic sex scenes, the most unconvincing special effects and the most cringe-making lines of dialogue, before revealing his Most Awfully Good Movie.