Today, we're going to begin our discussion of Big Data. Everything from which videos we click (and how long we watch them) on YouTube to our likes on Facebook say a lot about us - and increasingly more and more sophisticated algorithms are being designed to learn about us from our clicks and not-clicks. Today we're going to focus on some ways Big Data impacts on our lives from what liking Hello Kitty says about us to how Netflix chooses just the right thumbnail to encourage us to watch more content. And Big Data is necessarily a good thing, next week we're going to discuss some of the problems that rise from collecting all that data.