After being hand-picked by LeBron James to help bring life back to Gordon Square, a struggling neighborhood in Cleveland, financial advisor Kathy Futey must choose a small business to invest in. She's narrowed her options to Groundswell Yoga, an urban wellness studio, and The Proper Pig, a BBQ food truck with dreams of expanding into a full service restaurant. Kathy gives both enterprises just 48 hours to build pop-up stores from the ground up. The most successful challenger will win her financial support and get to open a store in Gordon Square, hopefully becoming a part of Cleveland's bright business future.