Successful Cleveland restaurateur Jonathan Sawyer must choose between two small businesses competing for his investment. The candidates are Akron Honey, an urban honey-making company that turns blighted city lots into thriving bee farms, and Fount, a high-end leather goods operation looking to bring manufacturing jobs back to Cleveland. Each business gets only 72 hours to conceive and open a pop-up store from the ground up. The top performer will earn Jonathan's investment and get to open a permanent storefront in Gordon Square, a Cleveland neighborhood that needs revitalization.