Hosts Kevin and Frankie Jonas introduce the 12 celebrity relatives who will be living under one roof and concealing their identity and lineage in the quest for the coveted $100,000 prize. Contestants are tasked with competing in a talent show for their first challenge, with one contestant ultimately facing elimination.
After the first elimination, contestants keep their friends close and their secrets closer as new alliances are formed, and more identities are revealed. This week’s challenge tests the senses, giving contestant’s clues about their fellow housemate’s identities they can only feel, not see. A close round of voting in the Voto Booth ends in another elimination with the remaining contestants one step closer to winning the $100,000 prize.