When Watt and Windy learn that their new favorite show, Speedy Sneakers, is actually just an advertisement for sneakers, Frank suggests they travel to Sign Square and visit the Speedy store in person. After seeing many kinds of ads, they meet Speedy himself, who admits that he's been trying to sell them sneakers the whole time. Watt and Windy decide not to buy the shoes and head home, noticing advertisements as they go.