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Battles Over the Brands

The chairman of Wahaha, one of China's largest beverage companies, was sued by a foreign company with which it has a partnership. The main issue of the lawsuit is to find out who holds the rights to the Wahaha trademark, which has bolted upward in value as Wahaha being a corporate giant now carrying 20, 000 employees. Wahaha is also busily trying to control counterfeit-brand beverages being sold in China. Battles Over the Brands traces the back and forth dispute about the brand, and the frontlines of the rapidly evolving Chinese economy.

English
  • Originally Aired September 1, 2007
  • Runtime 60 minutes
  • Network NHK
  • Created July 3, 2020 by
    Administrator admin
  • Modified July 3, 2020 by
    Administrator admin