The Playboy Bunny is one of the most recognized logos in the world. But the brand now synonymous with sex was launched in the conservative 1950s, an era when talking about sex was taboo. Twenty-seven-year-old Hugh Hefner saw an opportunity to test the limits of the First Amendment and bring sex into the mainstream. From his kitchen in Hyde Park, he launched Playboy, an aspirational lifestyle magazine aimed at young, single men that attempted to associate sex with sophistication. Hefner pushed boundaries and created controversy. He sparked debates about feminism and erotica, advocated for free speech, and was committed to tearing down the walls of segregation and social oppression, all while spearheading a sexual revolution.