All Seasons

Season 1 - Comic Relief 2007

Season 2 - Comic Relief 2009

  • S02E01 Episode 1

    • March 12, 2009
    • BBC One

    Sir Alan Sugar challenges ten celebrities, including Jack Dee, Jonathan Ross and Carol Vorderman, to create a special mystery product for Comic Relief. Who will emerge victorious?

  • S02E02 Episode 2

    • March 13, 2009

Season 3 - Comic Relief 2019

  • S03E01 The Cabaret Task

    • March 7, 2019
    • BBC One

    Lord Sugar puts ten celebrity candidates through their paces to raise as much money as possible for Comic Relief’s Red Nose Day.

  • S03E02 The Boardroom

    • March 8, 2019
    • BBC One

    Find out what happened when Lord Sugar tasked ten celebrity candidates with organising and hosting a cabaret event to raise money for Red Nose Day.

Season 4 - Christmas 2025

  • S04E01 Lapland

    • December 29, 2025
    • BBC One

    He’s made a list, he’s checking it twice, now Lord Sugar is about to find out which 12 celebrities are naughty or nice as they raise some sweet dough for Children in Need.

  • S04E02 London

    • December 30, 2025
    • BBC One

    After a festive trip to Lapland, 12 famous faces sled back to London to pitch their Christmas biscuits to supermarket giants and retailers in aid of Children in Need.