The team investigates the murder of web celebrity Abby Smith. The killer then posts photos of her death online and even taunts the police with clues to future murders. Castle believes the killer may have once been cyberbullied. Surveillance video leads them to Adam Lane, who has taken the co-founders of a photo sharing service to a secret location. Lane has set up an online contest for the two, and whoever gets the fewest votes within 60 minutes dies. Using psychological tactics on Lane, Beckett manages to get him to reveal the location – Ryan and Esposito reach the captives in time.