Home / Series / Business Wars / Aired Order / Season 47 / Episode 6

Estée Lauder vs L'Oréal | Lipstick Lockdown

It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light Bettencourt’s own unsavory dealings, putting L'Oréal’s future at risk. Meanwhile, both L'Oréal and Estée Lauder attempt to mitigate lagging sales with more acquisitions. To choose their targets, they turn to Youtube, where influencers with millions of followers are becoming rainmakers for fledgling brands. But no one is prepared for how a pandemic will affect the beauty industry.

English
  • Originally Aired February 22, 2021
  • Created October 14, 2022 by
    Bigmack3000
  • Modified October 14, 2022 by
    Bigmack3000