It's the early 1900’s and two young brothers emigrate from Italy to the US to make their fortunes. In California, they con, grift and bamboozle their fellow immigrants out of thousands of dollars, enough to start a wine business. But when Prohibition shuts that down, they dive into the dangerous game of bootlegging, with disastrous results. The older brother has two young sons, Ernest and Julio Gallo. He doesn’t know it yet, but his sons will eventually transform his sketchy legacy into the largest wine company in the world, E & J Gallo Winery.