Quarantine restrictions during the coronavirus have induced toilet paper panic-buying as people scratch, claw and punch each other to get rolls. But why? What’s behind the frenzy, and how will that affect the TP industry? In the last 150 years, it’s grown from selling humble boxes of paper to mass marketing rolls of delicate, luxurious tissue. And now a wave of eco-friendly independent companies are making a bid for your bathroom business. It’s a high stakes, multi-billion dollar industry that we take for granted. Until we fear losing it. Then all bets are off.