In the 1980s, as the success of Virgin Records takes off, Branson begins exploring the full potential of the brand – leading to the launch of Virgin Atlantic. To attract media attention to his new airline, Branson attempts a series of dangerous stunts, including breaking the trans-Atlantic speed record by boat and a death-defying balloon adventure.
Na década de 80, quando a Virgin Records decola, Branson explora todo o potencial da marca – levando ao lançamento da Virgin Atlantic. Para atrair atenção da mídia para sua nova companhia aérea, ele tenta uma série de perigosas façanhas.
In den 80er Jahren beginnt Branson mit dem Erfolg seines Unternehmens Virgin Records das volle Potenzial der Marke auszuschöpfen. Er gründet seine eigene Fluggesellschaft, Virgin Atlantic.
Le lancement de Virgin Atlantic et les efforts dont Branson a dû faire pour attirer l'attention des médias.
