Sam is in her late 20s, obsessed with her wrinkles and prepared to try anything to turn back time. Sam and John undertake an experiment to find out whether the promises of anti-ageing creams really come true. Stand-up comedian Dan feels that life's too short to spend time grooming yourself. He is seriously low maintenance. We challenge him to a total makeover and make him use a full range of male products for a few weeks. Will the products improve his skin? And what will his girlfriend make of his new look?