Uber’s meteoric rise to dominate the personal transport market has made it one of the most successful - and the most hated - companies in history. Along with its controversial CEO Travis Kalanick, it has developed a reputation as being iron-fisted, cruel and relentless in its pursuit of power. Inspiring an equal measure of admiration and loathing, Uber has turned the traditional taxi industry on its head - and provided consumers with a more user friendly way of getting from Point A to point B.