While an artist may choose to paint on wood, or another fabric, the most discerning painters choose linen. And the finest line in the world comes form the fertile hills of Flanders in Belgium. But transforming the raw plant to a masterpiece-worthy canvas requires skill and craft honed through generations. At Libeco, the world's foremost producer of linen the family tradition runs through every strand, machine and employee. In this episode we follow along as raw flax is turned into the finest canvas in the world and learn why this humble plant may just be the next big thing.