In this era of social media, we are given more access to the private lives of celebrities and influencers than ever before. But how well do we really know our favourite online friends? This film explores the murky and, at its worst, toxic, relationship between one influencer and her followers. The infamous viral scandals of pioneering internet sensation Caroline Calloway have captivated audiences across the globe, with some of her followers left feeling duped and scammed. But why did Caroline's actions garner so much attention? And what do influencers owe their followers who built the very foundations of their success?