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All Seasons

Season 1

  • S01E01 Nando's vs KFC

    • March 3, 2026
    • Channel 4

    Kate Quilton explores the battle for our taste buds in a fiery look at flavour, fandom and the billion-pound fight to win the chicken wars.

  • S01E02 Aldi vs M&S

    • March 10, 2026
    • Channel 4

    It's posh versus upstart. From cakes to wine, Kate Quilton explores the ultimate British supermarket showdown. This isn't just any supermarket turf war... this is Aldi vs M&S.

  • S01E03 Primark vs John Lewis

    • April 10, 2026
    • Channel 4

    It's a contest of penny-pinching power versus posh polish, of bougie vs bargain. From homeware to beauty to online, how did Primark muscle in on John Lewis's turf?

  • S01E04 Cadbury vs McVitie's

    • April 17, 2026
    • Channel 4

    In the ultimate sweet-snack slugfest, from dunking to gifting to shrinking chocs, Kate Quilton discovers how two landmark brands are battling to be Britain's top treat.