When Florentino Perez won the Real Madrid elections in the summer of 2000 while promising to bring Luis Figo from Barcelona, a new era had begun. Was it a story of success in transforming a club into a global brand? Or was it a story of failure in how to build a balanced team to compete on the field? Did the business ambitions exceed the footballing goals? This is the story of the success and failure of the Galacticos era.