While we, the aging population of hardware synth land, can only be awakened from our arthritic slumber by Swedish lifestyle product rage bait or the announcement of too-big-to-fail analog flagships, the flourishing software synth demographic just had a Steve Jobs keynote-like moment. Today we are going to talk about XFER SERUM The Second Coming edition so synth manufacturers - be prepared to get humbled by a true musical and technical visionary with a history of working with the Nine Inch Nails , unique 21st century marketing skills and a sense of integrity that has become a rare feat among successful business people.