Over the last 30 years Korg has released many iconic products worthy of a reissue: a Prophecy operable without a quantum physics degree, a new Kaoss Pad that actually works and maybe even an Electribe that deserves the name. However, for reasons completely beyond my comprehension we need to talk about KingKorg Neo. This brand new virtual analog synth is basically identical to a more or less forgotten 2013 Korg instrument by the same name without the Matrix reference and is - just like its predecessor - a prime example for how to mess up both product launch timing and pricing strategy.