This week on Flightless Bird, David Farrier investigates America’s extreme love of cereal. He sets out to answer why America needs over 5000 different types of cereal, and why some of the most popular cereals have been discontinued. He meets with YouTube cereal reviewer Thomas Hicks, AKA The Cereal Snob (https://www.youtube.com/c/CerealSnob), to get the lowdown on how much milk should be used in cereal, and what types of cereal are the best. David also discovers that cereal was invented by John Harvey Kellogg in the 1890s, who created the humble cornflake. David finds that Kellogg was trying to create something so bland it would stop people masturbating or having sex!