The episode chronicles the lucrative world of YouTube vlogging, including social media archival footage of Myka and James Stauffer, as well as original interviews with others. Hannah Cho, an avid YouTube consumer, explains how daily videos and constant updates provide a sense of community. Myka Stauffer’s wholesome demeanor and willingness to share everything on camera results in huge viewership and brand partners rushing to endorse her. Teasing a “big surprise,” the Stauffers, already parents to three children, announce that they are adopting a child from China.