We meet Maddy, your average 19-year old girl feeling the pressures placed upon women to look a certain way - so for Ten Weeks she is going to try everything the media and her favourite celebrities suggest. Hopefully at the end she will present herself to her friends, family and public as 'Perfect'. But first Maddy meets with the dietitian who voices her concerns with the extreme nature of the challenge. Meanwhile at a medical check-up Maddy discovers she falls into the 'OBESE' category on the BMI. Motivated now more than before, Maddy kick-starts her journey with the Cabbage Soup Diet, daily Military Boot Camp classes and receives her very first spray tan.
Maddy's spirits are high as she journeys into week 2, having already lost 5kg she is driven to keep losing more. She eats like a caveman on the Paleo Diet, tests her coordination in Home Exercise Videos and meets with a professional to learn the tricks of makeup. Week 3 is off to a rocky start with Maddy gagging on her first spoonful of the Baby Food Diet, she seeks advice from the Internet on what to do to quench hunger. Maddy visits the Dentist to get her teeth Hollywood whitened and tries Rock Climbing for the very first time - for the first time Maddy becomes overwhelmed and breaks down in tears. She is left contemplating whether or not she should continue.
Maddy sets off into week 4 attempting to prepare a meal on the Raw Food Diet, she also tests weight loss teas, which go terribly wrong. Despite the whole class calling her the wrong name, Maddy gives her all in daily Crossfit classes, and finds herself icing her crouch after an awkward trip to the Waxing Salon. Week 5 sees Maddy's rapid weight loss come to a halt; the nurse and dietician inform her that her body is in starvation mode and her weight loss is unfortunately set to plateau. Maddy is pleasantly surprised by the taste of the Watercress Soup Diet, and pours what little energy it gives her into intense Boxing classes - even sticking her newly manicured nails into the boxing gloves.
Well and truly over her body plateauing, Maddy takes drastic action and cuts her calorie intake by half despite critical warnings from the Dietician. Following in the footsteps of Gwyneth Paltrow, Maddy takes on the Macrobiotic Diet, cycling and becomes mummified in a Weight Loss Body Wrap. Maddy is starting to feel cheated by the whole challenge and feels she is failing - that is until she stands on the scales and discovers she has lost 2.4kgs. Maddy continues the calorie restriction into week 7, almost fainting while attempting Hot Yoga and drinking nothing but fruit and vegetable juices. Maddy feels she has become obsessed with the challenge. After receiving a facial, Madeleine opens up about how she feels others don't believe she can achieve perfection.
The dietician is not happy with Maddy continuing with the calorie restrictions; she does by no means endorse it. Maddy sheepishly ignores her comments continuing to eat less on the Alkaline Diet, meanwhile clutching onto the pole for sheer life in her first ever round of Pole Dancing. She ends the week feeling nauseous after undergoing a colonic irrigation. Maddy moves into week 9 following her favourite celebrity Beyonce with the famous Lemon Detox diet. We watch Maddy get her signature freckles removed and despite pushing through intensive obstacle courses she is absolutely heartbroken when she finds out that she has actually gained weight this week. Maddy feels terrified of standing in front of her friends and family and not being good enough.
It is the final week and the lead up to the big finale - Maddy has become a completely different person and is upset at becoming a person she doesn't like. She is desperate to reach her goal and continue losing more weight. To help the process Maddy continues ditching food on the Lemon Detox Diet, along with suffering immense pain submerged in an Ice Bath. Maddy starts to crack mentally. In her final visit to the nurse she discovers she is still considered overweight despite feeling like a shell of her former self. In the lead up to the reveal, Maddy gets a complete beauty makeover however, before she presents herself the pressure becomes too much and Maddy has an anxiety attack. One year later, we see a reflective interview with Maddy and get an insight into her life today and how the journey affected her.