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All Seasons

Season 1

  • S01E01 Episode 1

    • October 20, 2022
    • Channel 4

    Six small-scale suppliers pitch their big ideas - from an ambitious sauce-maker to two young hopefuls who think insects are the future of food

  • S01E02 Episode 2

    • October 27, 2022
    • Channel 4

    A half-dozen bakers battle to get their produce stocked by Aldi. There are doughnuts, dessert sushi and Parisian pastries with an Indian twist. But whose bakes will rise to the top?

  • S01E03 Episode 3

    • November 3, 2022
    • Channel 4

    From camel's milk to kombucha, roast dinner kimchi, and protein-packed fava beans, the hunt is on for the next healthy and wholesome product to go on sale at Aldi across the UK

  • S01E04 Episode 4

    • November 10, 2022
    • Channel 4

    It's Fresh & Deli week and the stakes are high with an eclectic bunch of produce - ranging from vegan cheese and chocolate cheese to meat bathed in red wine and fancy samosas

  • S01E05 Episode 5

    • November 17, 2022
    • Channel 4

    It's all about flavour this time, with Norfolk mustard ice cream and chocolate-flavoured pasta just two of six 'Store Cupboard' items competing to make it onto the shelves at Aldi

  • S01E06 Episode 6

    • November 24, 2022
    • Channel 4

    Vying for a place on Aldi's shelves this time is beer filled with Yorkshire pudding, a chocolate/crisps hybrid, and some handmade chocolates that really tug at the heartstrings.

  • S01E07 Aldi at Christmas

    • December 15, 2022
    • Channel 4

    Behind the scenes as Aldi bids to become the nation's number one festive supermarket. But will a collapsing panna cotta and a hitch with the Yorkshire puddings put a dent in their plans?

Season 2

  • S02E01 Aldi's Christmas Secrets

    • December 18, 2023
    • Channel 4

    Aldi searches for a star item to dazzle Christmas shoppers - but is pigs-in-blankets ice cream a step too far? Meanwhile, there are giant chocolate bauble problems at HQ.

  • S02E02 Dinnertime

    • April 2, 2024
    • Channel 4

    Some great meals bid for top prize, including a multicoloured burger, Stormzy's favourite dinner re-imagined as a ready meal, and meats for the masses.

  • S02E03 Bakery Week

    • April 9, 2024
    • Channel 4

    More hopefuls pitch their unique foods to Aldi. It's bakery week. Only one product will be chosen. Novelty bread maybe? Or edible raw cookie dough!? Very flaky Jamaican pastries?

  • S02E04 Party

    • April 16, 2024
    • Channel 4

    It's party time, and the six artisans come bearing quirky charcuterie, boozy dessert sauces, Syrian halloumi and fruity fizz.

  • S02E05 Confectionary

    • April 23, 2024
    • Channel 4

    It's all a bit Willy Wonka as six confectioners pitch to be Aldi's newest big sweet treat. Will a toffee with a twist win? Or a chocolate that makes you more beautiful!?

  • S02E06 World

    • April 30, 2024
    • Channel 4

    Aldi look for the next world-food sensation, from Filipino ketchup to jackfruit mutton, Nigerian puff puff - 'like donuts, but better' - and a fiery soul food 'love dust'.

  • S02E07 Healthy and Wholesome

    • May 7, 2024
    • Channel 4

    A protein ball called Dung, a low-sugar granola butter, and a healthy ginger beer with a kick, are three of the products pitching to go on the shelves of Aldi across the country.

Additional Specials

  • SPECIAL 0x2 Aldi's Christmas Secrets

    • December 18, 2023

    In the run up to Christmas, Aldi's searching for a star item to dazzle shoppers.