Bolivia is the third largest coca and cocaine producer in the world.The country has a long history of using the coca plant for many of its traditional medicines, in food and in daily consumption. It is something Bolivians, young and old, have chewed for centuries. The plant is one of the most important agricultural commodities in the country.Since the election of Evo Morales in 2006 many of the laws that had for generations outlawed coca farming have been thrown out in recognition of the plant's important role in the country's heritage and the economy of the indigenous people.But this has also created an opportunity for those wanting to exploit the new laws for cocaine production. This growing industry is not only using endless acres of the coca plant fields. It is also threatening the traditional way of life.