At the heart of a traditionally male-dominated business, Elizabeth Arden and Helena Rubinstein created a new cosmetic industry for generations to come. Pioneers when it came to their products, but also forerunners in the way they developed and managed business empires, and innovative in their ideas for branding and marketing for the 21st century. Arden and Rubinstein together successful businesswomen for a new age, but forever eternal rivals. Tha am prògram seo san t-sreath, Aghaidh ri Aghaidh a' dèanamh coimeas eadar dithis air a bheil sinn uile eòlach, a' sealltainn a' chòmhstri a bh' eatorra agus mar a thug seo buaidh air ar saoghal. Aig cridhe gnìomhachas a bha air a riaghladh le fireannaich, chruthaich Elizabeth Arden agus Helena Rubinstein gnìomhachas ùr maise gnùis airson nan ginealaichean a thigeadh as an dèidh. Bha iad air thoiseach air càch leis a' bhathar aca fhèin ach cuideachd bha iad adhartach anns an dòigh anns an do leasaich iad gnìomhachasan mòra. Bha iad cuideachd innleachdach le na beachdan a bh' aca a thaobh sanasachd agus margaideachd airson an aonamh linn fichead. Bha Arden agus Rubinstein le chèile soirbheachail mar luchd-gnìomhachais airson na linne ùr, ach bhiodh iad a' farpais an aghaidh a chèile gu bràth.