Once he was simply paid to dance with women. As time went by he became a different sort of partner, rewarded in money or in kind to be a dashing companion, a good listener, or accomplished lover. This documentary explores the delicate interface between the well-heeled woman and the men who live by her largesse. Little Billy, aged 83, from Rochdale is one of the few survivors of the dancing era. In his time as a ballroom gigolo, he only stole a kiss or two. By contrast 62-year-old Giovanni - an Italian gigolo - claims to have bedded 3,000 women in a life that has brought him good clothes, expensive dinners, holidays, allowances and the company of a sex that he adores. The tradition lives on in Philip from Santiago. In the prime of life, he too is a master in the art of hunting, seduction, and the enjoyment of worldly and fleshly rewards that come from women who are wealthy and in need of excitement.