The Super Bowl XLVII halftime show occurred on February 3, 2013, at the Mercedes-Benz Superdome in New Orleans as part of Super Bowl XLVII. Beyoncé headlined with special guests Kelly Rowland and Michelle Williams from Destiny's Child. Telecast live in the U.S. by CBS, it was critically acclaimed, becoming the then third most watched show in Super Bowl history with 110.8 million viewers, behind the Super Bowl XXVII halftime show, and the previous year's Super Bowl XLVI halftime show. The show was produced by Ricky Kirshner, directed by Hamish Hamilton, and choreographed by Frank Gatson Jr. It received widespread acclaim, with critics commenting that Beyoncé once more proved her abilities during live performances. The performance, and the stadium blackout that followed, generated more than 299,000 tweets per minute, making it the most-tweeted moment in the history of Twitter. It was the first Pepsi sponsored halftime show since Prince's performance in Super Bowl XLI.