Gangsters Rocky and Mugsy are in their hideout, watching The Bugs Bunny Show. They see Bugs, in segues between cartoons with Bugs in a vampire's Transylvanian castle and Elmer Fudd's rooster's desperate effort to delay the time of his forecasted death, talking about the sponsors who pay substantial money to support his television program. So, the greedy Rocky decides to gain access to sponsorship dollars by going into the television business. They go to the studio where Bugs' show is being performed. Mugsy escorts Bugs off of the stage, and Rocky introduces a cartoon concerning a singing frog, which he shows from a film projector.