Jordan Terrell Carter, known professionally as Playboi Carti, is an American rapper, singer, and songwriter. He is recognized for his experimental musical style, mumbled lyrics, gothic fashion, and mysterious public persona. Born and raised in Atlanta, Carti was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope Records. After gaining a cult following early in his career, Carti gained mainstream attention in 2017.