Angela Twitchell (Joan Blondell), the daughter of Rufus Twitchell (Grant Mitchell), the founder of Twitchell's Toothpaste, wants to work for her father's New York company. But her father is convinced that women have no place in the business. Rufus is losing sales to rival company own by Schmidts (Al Shean). but he is too stubborn to listen to any new ideas or mount a new advertising campaign. Angela tries to help her father by bringing him an idea for a cocktail flavored toothpaste. When he refuses to listen, she takes the idea to Schmidt, using an alias. Schmidt loves the idea and hires her to sell the product. Angela's first customer, Claudette (Glenda Farrell), the head of a chain of pharmacies, is committed to Twitchell's company, because she is in love with the company's salesman Pat O'Connor (William Gargan).
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