De nombreuses nationalités sont représentées dans la rue d'Amsterdam où le photographe M. To Sang a son magasin : le magasin de perruques tenu par des Hollandais originaires du Surinam "Hollywood Hair", le Saree Centre pakistanais, l'agence de voyage surinamienne "Capricho", l'épicerie hollandaise "Woestenburg", la bijouterie chinoise "Sang Sang" ou le restaurant kurde "Lokanto Ceren".
Les propriétaires ont tous décidé de se faire photographier par M. To Sang et c'est ce processus qu'a filmé le cinéaste et photographe Johan Van der Keuken.
In the person of To Sang, a Chinese-born photographer living and working in Amsterdam, JVDK has found his perfect counterpart and alter ego. To Sang's monumental, stagey portrait photos reach back toward painting, just as JVDK's carefully composed film images recall still photography. Like JDVK, To Sang works in close collaboration with his wife. As image-makers, both men gently but firmly impose their way of seeing on the world. "Although we laugh at first, in the end he is master of the situation," says JVDK about To Sang in Gieling's film.
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