Martin Kazinski (Kad Merad) is a middle-aged working stiff who, on the train to work one morning, discovers he has inexplicably become a celebrity. His simple life is turned upside down. As he asks "Why?" his life becomes more and more complicated. He sees a lawyer for help in getting people to leave him alone, and is put in contact with a media agent, Fleur Arnaud, whose efforts inadvertently make him more and more famous. When he appears on Fleur's television show, everything he says is twisted into a symbolic statement, and the more he pleads for his privacy, the more famous he becomes. He is told he is causing disruption at his job and is pursued by well-wishers and paparazzi. Others are jealous and resent his "success." Fleur and he grow close, though she is having an affair with the manipulative producer of her television program.
Un ouvrier se rendant à son travail comme tous les matins se retrouve tout d'un coup et à son insu sous les feux des projecteurs de télévision et sur les réseaux sociaux. Il est « l'homme qui ne voulait pas être célèbre », et se pose très vite deux questions angoissantes et essentielles : « Pourquoi ? » et « Comment en sortir ? ». Il tente maladroitement de trouver les réponses à l'aide d'une jeune journaliste qui l'exhibe à la télévision et la situation va de mal en pis.
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