Cliff Spab and his friend Joe Dice go out one evening to buy beer from a convenience store, where a group of masked and heavily armed terrorists take them and three other people hostage. The terrorists, who call themselves S.P.L.I.T. Image (a play on "Split Image"), have a video camera with which they tape their hostages' every word and action. During a month-long standoff with the police, S.P.L.I.T. Image's only demand is that their broadcasts be televised live worldwide TV, or else the hostages will be killed. S.P.L.I.T. Image makes good on said threat by killing two of the hostages. Cliff, Joe, and a beautiful teenage girl named Wendy Pfister are the only surviving captives. After 36 days, Cliff becomes indifferent to being killed. He says repeatedly, "So Fucking What?", in reply to his captors' death-threats. The coverage of this makes Cliff a media icon.
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