Jimmy Sutton, the publicity agent of a major Hollywood studio, is taking part in the endless search to find an actress to star in an adaptation of a best-selling novel, ''Girl of the North''. In Minnesota, he discovers Trudi Hovland, a schoolteacher who is perfect for the part. After he takes her back to Los Angeles, she manages to secure the role. In an effort to boost their popularity, Jimmy organizes a fake romance between Trudi and another Hollywood star, Roger Maxwell. He neglects to tell Trudi that Roger is already romantically involved with another actress and is only interested in publicity.
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