Born in the small town of Li'ea on the north shore of Oahu, Hawaii Chef Sam Choy was born into a family of cooks. In fact ability to cook was a skill demanded of Choy and his siblings at a young age. 'If you did cook, you didn't eat' was a line Pat Choy, Sam's brother, remembers being told many a time as a young infant. For Chef Choy the this would turn into a passion and then profession. In Hawaii he would come to be known as the Godfather of Poké by the many locals who would watch his cooking show. He would soon find himself as a Chef on the Food Network. With this growing notoriety and his traveling demos Poké would make its way around the world growing in popularity. Poké meaning to cut or slice is distinctly Hawaiian. With its present form a product of the evolution of the islands themselves with the many cultures and ethnicities creating what is known amongst locals as mixed plate cuisine
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