Grande Fratello (Big Brother) is a reality television program about boys who live in a fictional house with their day to day actions filmed and broadcast. Luciano, a young fishmonger married with children who lives in Naples, is attracted to this show that is famous in Italy. The program is superficial and silly but well-liked by the public, especially Luciano, the protagonist of the film. After a festive and vulgar marriage between relatives, Luciano returns to his poor life selling fish in the city. Luciano's friends, who are ignorant and dishonest, decide to persuade Luciano to audition for a part as one of the boys in Big Brother. Naively, Luciano is convinced and decides to go to Cinecittà in Rome to audition. At the audition the committee finds Luciano pleasant, though insignificant, and the assistant director dismisses him, saying he will be contacted if selected for the program. However, when Luciano returns to his neighborhood in Naples, he begins going crazy while waiting to hear from the assistant director. He believes he is being watched by hidden cameras from the television program he loves so much and is really happy about them. Luciano believes that appearing generous will win him the part on Big Brother, so he begins to give small gifts to the poor of the city, then spends large amounts of money giving away more expensive items, such as furniture, from his house. His wife and other relatives despair and believe that Luciano is out of his mind. His wife is especially worried and bursts into tears when she meets a friend of Luciano. She asks him why her husband has become so strange and, although he feels a deep sorrow for Luciano's tearful wife, he does not know how to answer. Luciano continues to get worse and is seen laughing for no reason. Finally, he makes a pilgrimage to Rome, and becomes obsessed with studying for his part in Big Brother, which is now his only reason for living.
Luciano è un pescivendolo napoletano che per integrare i suoi scarsi guadagni si arrangia facendo piccole truffe insieme alla moglie Maria. Grazie a una naturale simpatia, Luciano non perde occasione per esibirsi davanti ai clienti della pescheria e ai numerosi parenti. Un giorno, spinto dai familiari, partecipa a un provino per entrare nel “Grande Fratello”. Da quel momento la sua percezione della realtà non sarà più la stessa.
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