电影女编导从守墓老人田顺那里倾听了一段发生在早年间的关于北京全聚德的故事。风水先生为杨明全的烤鸭店倒了一个字，将德聚全改为全聚德，并说日后必能生意兴隆。杨掌柜重金请来清宫名橱孙铁杆和吴一勺，独创挂炉烤鸭，风靡京城。堂头张八久闯江湖，却得罪闷炉烤鸭师傅郑大炮，任杨掌柜怎样从中斡旋，郑仍不断挑起事端。东家华英奎因与杨掌柜早年结冤，乘机唆使泼皮大闹店堂，杨掌柜忍无可忍，辞掉从中作梗的郑大炮和冯贵。田顺与杨掌柜都中意养着残疾丈夫的玉环嫂，因而俩人成了情敌，当玉环嫂被迫与田顺同居后，杨掌柜怒火中烧......
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