Albert Markovski is a young man who heads the local chapter of an environmental group, the "Open Spaces Coalition". One of their current projects is an attempt to stop the building of a new Huckabees store, a chain of "Big-box store" department stores. Albert is a rival of Brad Stand, a shallow power executive at Huckabees. Brad infiltrates Open Spaces and charismatically displaces Albert as the leader. Dawn Campbell is Brad's live-in girlfriend and the face and voice of Huckabees; she appears in all of the store's commercials.