在這部特殊的紀錄片中，導演紀錄下了一場為期五天、目的旨在教導管理階層行政人員如何運用基本的辯證法和花言巧語來更好展現自我的研討會。整場研討會上，一群年輕的從業人士在學習語言技巧，以便於更好的推銷自己；之後他們接受身體語言、手勢和面部表情的培訓。在這部沒有任何標題、麥克風或其它紀錄片慣例的影片中，導演成功地揭露出大企業利用心理學花言巧語來推銷觀念和產品。其結果是透過此窗口讓觀眾窺見企業行為、市場操作以及現代資本主義這個秘密世界。
This film is about a five-day seminar designed to teach executives how to "sell themselves" better. This course, designed for managers, teaches the basic rules of dialectics and rhetoric and provides training in body language, gesture and facial expression. The aim of selling something has always been a principle of mercantile action. Yet it was only through the marriage of psychology and modern capitalism that the idea of selling oneself was perfected.
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